The New York State Tourism Industry Association (NYSTIA) connects you with an extensive network of tourism professionals and industry supporters. Tourism is one of the largest industries in NYS: • Supporting 957,800 jobs, it is third-largest private sector employer in New York. • Welcoming 253 million visitors, over 3.7 percent more than 2017 throughout all regions. • Generating $71.8 billion in direct spending in 2018 (more than a 3% increase) at nearly $18 billion since 2011. The New York State Tourism Industry Association works to advance statewide economic growth, employment and quality of life by realizing the potential of New York's tourism industry and facilitating the success of NYSTIA members. We are the catalyst for collaboration, cooperation and advocacy in the private sector of New York State's Tourism industry. NYSTIA addresses our mission and facilitates member success by providing networking and professional development opportunities, a comprehensive consumer trade show series and cost-effective media marketing programs. NYSTIA also hosts annual state-wide events, most notably the NYS Tourism Conference and the NYS Tourism Excellence Awards. Both events provide professional programming and the opportunity to network with tourism industry stakeholders and affiliated businesses. We engage in year-round advocacy support for our members, including participation in the annual Tourism Action Day at the NYS Capitol. Becoming a member is simple. Select the relevant membership level below and then complete the membership registration form using the link below.