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About
What We Do
Tourism Advocacy
Tourism Advocacy Center & Resources
Leadership & Staff
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2025 New York State Tourism Excellence Awards & Summit
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2026 NYSTIA Tourism Champions Community
NYSTIA Marketing Initiatives
Target New York State Fair Visitors: "Explore Nearby New York"
Expedia Group Multimedia Initiative
New Yorkers: Take Your Vacation! Toolkit
Co-Op Programs
Overview & Guidelines
Procedures for Use of NYS Tourism Matching Funds
AAA Northeast Co-Op Package
AAA Northeast Travel Marketplace - January 31, 2026 at Gillette Stadium
AARP February 2026 NYS Travel Feature
AMERICA Journal: Fall 2025 NYS Heritage Tourism Feature for German Speakers
American Road Magazine
DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY
DREAMSCAPES 2025 Multimedia Marketing in Canada
Lead Generation Program - the 'NYS 24/7/365 Virtual Consumer Travel Show' on TravelGuidesFree.com
New York Family Media Co-op Program
Ripe: Grow Bookings, Harvest Value
RoadRUNNER: Looking for MORE / NEW VISITORS? We're Your Solution!
ROVA: The Magazine For Epic Road Trips
Rove Destination Insights Co-Op Program: Driving Success with Data
Sojern - Travel Intent Driven Digital Solutions
Spearfish!: Digital Repeat Visitor Program
Times Union Travel Monthly Newsletter
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You're Invited! Join Us At A 2025 Travel Show!
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