BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260619T140000Z DTEND:20260619T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Canal NY Marketing & Business Alliance - June 19\, 2026 Seneca Falls Event DESCRIPTION:Agenda\n\n Welcome - Captain Tammee Poinan Grimes\, Chair Canal NY Marketing & Business Alliance \n Don Stanko\, Lead Ranger at the National Women's Rights Historic Park\, will be speaking about the National Park Sites within the National Women's Rights Historic Park and will provide a brief history of the organizers of the 1848 Women's Rights Convention.\n Judy Wentzel\, Executive Director of the Bonafiglia Family Foundation and a board member with the Seneca Falls Development Corporation\, will be speaking about the innovative philanthropic work the Foundation and Development Corporation are undertaking to help complement the Downtown Revitalization Initiative improvement projects in Seneca Falls. \n Dr. Andrew Olden\, Executive Director of the Seneca Falls Museum and Tourism Center and Canal New York Board Member\, will discuss the organization's dual roles as the Museum of Waterways and Industry and hub for tourism in Seneca Falls. Using grant funding\, community partnerships\, and reimagined marketing and publicity strategies\, the organization has been able to meld art\, history\, and culture in Seneca Falls to promote topics from waterways to women's rights to tourists and residents alike.\n\nFeatured Program:\n\nBuilding an Actionable Marketing Plan\n\nPresenters: \n\nNicole Mahoney\, CEO Travel Alliance Partnership and Camille Zess\, VP of Growth Travel Alliance Partnership (TAP)\n\n\n\nEveryone is working with many moving parts\, and no matter the size of an organization\, we are all tasked with doing more with what you have and stretching your resources to the max. When it feels like just getting promotions out the door is an accomplishment\, strategy is the answer. Taking a step (or two) back to return to strategy provides structure and peace of mind that all the bases are covered. While strategy provides the structure\, it needs the support of an actionable and realistic tactical plan.\n\nNicole will share how you can build a marketing plan of actionable tactics that feed strategy through the PESO model. The 'PESO' acronym stands for Paid\, Earned\, Shared and Owned Media. Learn to use the framework to turn your strategy into action\, tying all tactics back to your main goals and messages for a holistic marketing campaign.\n\n\n\nTravel Alliance Partnership (TAP) is a consultancy organization focused on helping communities and businesses grow through visitor attraction and strategic marketing. We bring together research\, creative storytelling\, and strong partnerships to help our clients reach new audiences\, strengthen connections\, and drive economic impact across the tourism and hospitality sectors.\n\n\n\n12:00 PM Lunch:\n\n\n Parker's on Fall restaurant (across the street)\n Choice of 1 entree per person (Selections will be made the day of.)\n Each option comes with a drink\, and the tip is included. Lunch is included with the registration fee\n Lunch Choices\n \n Caesar Salad with or without chicken\n Haddock Sandwich \n Smash Burger\n Turkey Club\n Reuben\n Beef on Weck\n \n \n\nThe local museums are all open for attendees to visit after lunch if they wish. X-ALT-DESC;FMTTYPE=text/html:Agenda\n\nFeatured Program:
\nBuilding an Actionable Marketing Plan
\nPresenters:
\nNicole Mahoney\, CEO Travel Alliance Partnership and \;Camille Zess\, VP of Growth Travel Alliance Partnership (TAP)
\n
\nEveryone is working with many moving parts\, and no matter the size of an organization\, we are all tasked with doing more with what you have and stretching your resources to the max. When it feels like just getting promotions out the door is an accomplishment\, strategy is the answer. Taking a step (or two) back to return to strategy provides structure and peace of mind that all the bases are covered. While strategy provides the structure\, it needs the support of an actionable and realistic tactical plan.
\nNicole will share how you can build a marketing plan of actionable tactics that feed strategy through the PESO model. The &lsquo\;PESO&rsquo\; acronym stands for Paid\, Earned\, Shared and Owned Media. Learn to use the framework to turn your strategy into action\, tying all tactics back to your main goals and messages for a holistic marketing campaign.
\n
\nTravel Alliance Partnership (TAP) is a consultancy organization focused on helping communities and businesses grow through visitor attraction and strategic marketing. We bring together research\, creative storytelling\, and strong partnerships to help our clients reach new audiences\, strengthen connections\, and drive economic impact across the tourism and hospitality sectors.
\n
\n12:00 PM Lunch:\n\n\nThe local museums are all open for attendees to visit after lunch if they wish. LOCATION:Seneca Falls Museum and Tourism Center Home of the Seneca Museum of Waterways and Industry 89 Fall Street\, Seneca Falls\, NY 13148 UID:e.9457.66 SEQUENCE:3 DTSTAMP:20260527T140002Z URL:https://members.nystia.org/events/details/canal-ny-marketing-business-alliance-june-19-2026-seneca-falls-event-66 END:VEVENT END:VCALENDAR